The Woow collection exudes positive energy. The designers infuse the styles with a sense of openness and freedom: the shapes have become larger and more assertive, in a spirit that's as cool as it is trendy. They evoke the celebrated '70s, but completely reinvented.
An explosion of color and joy
The color palette has been adjusted to make way for the expression of a whole new joy. With refreshing hues and rainbow colors, the Woow spirit is driven to its peak. A freshness and energy that makes you want to let go and be surprised. More than ever—in these unprecedented times—a joyful and positive spirit is at the heart of the brand: welcome to the land of striking glasses. The inspiration comes from the '70s, where the hippie spirit and the height of chic merge. This results in unique shapes: hexagonal, square, or Panto, the very best of the '70s with a touch of modernity.
Bright Sight
The colors are sharp and vibrant, subtly interplaying patterns, enhanced by contrasting temple tips. The frames are expertly crafted, featuring iconic shapes and attention to detail. Each frame incorporates a sense of humor, embodied by a positive message on the temple tips. BRIGHT SIGHT: Look on the bright side.